Why Is Seattle Buzzing About Plant-Based Foods?

- Lynda Bateman

Whether you identify as Paleo, Keto or just pure Carnivore, everyone at one time or another has eaten a vegetable. Chances are you felt better after words, but most of us don’t usually consider a plate full of plants a full meal, that is until lately.

The world seems to have fallen in love with vegetables again. In fact, here in Seattle we are gobbling them up, but not just any old veg, sales of organic produce which saw a slump after an initial boom almost 10 years ago, are now skyrocketing again. Additionally, after a shaky start, online farm-direct delivery has recently found a strong foothold too, gloating often about their consistent and loyal customer-base, and plant-based food cafes and restaurants are no longer relegated to the daytime smoothie trade, and are fast becoming a repeat destination in the evening dinner restaurant culture.

The Organic Produce Network (OPN) very recently reported that fresh organic produce sales grew an astounding 8.6% to $5.6 billion in 2018, and OPN is optimistic about 2019.  “Although organic accounted for 10.1% of total produce sales, it’s driving a disproportionate amount of growth within the produce department,” Matt Lally, associate director at Nielsen, said in a statement. “In total, 43% of total produce growth occurred from organic items, which equates to an estimated $450 million sold.”

Do we really crave plant-based food to live a healthier life or do we just like the thought of ourselves sitting at a long, distressed wooden table, bathed in a golden, sun-soaked evening, surrounded by seven of our best-looking friends?

Farms and produce distribution companies are more than happy to accommodate our hunger to be healthy. In 2014, the USDA reported Washington State was second only to California in the top-ten list of states for organic food sales with the Evergreen State having more than 700 certified organic farms, and Yakima County in the south-central region topping out the list with 92 organic farms.

That’s a lot of organic food and apparently, we are eating it as fast as they can grow it. But why now, why are we suddenly trending towards better health?

“One reason is that we are just tired of being sick all the time,” acknowledges Senior Research Scientist at Southern California biotech firm, Herbalmax, Mohamed Shaharuzzaman Ph. D. “As a nation, we are getting old, and as an aging nation, we are all beginning to look for answers.”

Shaharuzzaman seems to be correct. According to the November 8, 2018, CIA World Factbook report, the average age of a US citizen is closing fast on 40 years old, with males averaging 36.8 years and females coming in a surprisingly aged, 39.4 years!

As a nation, we are getting old, and as an aging nation, we are all beginning to look for answer

But aging doesn’t always have to mean illness, and along with our recent national gravitation towards plant-based foods, many of us are doing all we can to live longer, healthier lives.

The Very Vegan Impossible Burger.

Results of a recent study at Harvard University, and the subsequent research by David Sinclair on NAD (Nicotinamide Adenine Dinucleotide), the essential coenzyme enabling cells to keeps us from disease, unlocked a new and important paradigm in the area of health and aging, central to cellular NAD loss. “NAD drains from our cells as we age, so by the time we reach our 50th birthday, most of us are working on half our original stores.” Astonishingly, this is only the half of it. Repeating the results of the research, Shaharuzzaman explains, “What is important about the study isn’t that NAD leaves our cells but that we now can refill them again with NMN (Nicotinamide Mononucleotide).” That startling discovery is now the focus of continued study in aging and keeping our stores of NAD full into our older years, and the implications that has on degenerative diseases associated with aging.

The promising results of Sinclair’s research focuses squarely on the precursor enzyme NMN, supplemented in the diet of aged lab mice, saw a marked increase in refilling the low stores of NAD at the cellular level. And just like that, a new model of healthy aging is born.

Herbalmax Reinvigorator puts the consumer firmly in the driver seat of their own wellbeing.

Shaharuzzaman further explains that thanks to bio-innovation, products like Reinvigorator is what modern biotech is all about. “Pioneering discoveries like NMN catapult the fusion of current health and wellness trends with fact-based science into the mainstream.” Essentially, Reinvigorator puts the consumer firmly in the driver seat of their own wellbeing.

Turns out, aging healthy means more than just taking a supplement or two. Although supplementing key nutraceuticals like Reinvigorator is essential, there’s still more to do. The good news is our cells can make NAD as we age and produce more when we exercise, eat well, remove stress and barriers to good health, like processed foods and cigarettes. But the process of aging itself sets a different kind of challenge only supplementing can solve.

The importance of NAD cannot be undersold, especially as we age. NAD exists in all cells, not just human cells, but plants and all living things. It’s even in the lettuce of the Impossible Veggie Burger, but with modern lifestyles, such as they are, cellular NAD supplies cannot adequately refill from diet alone. The good news is top bioavailable NMN brands like Reinvigorator are taking the living-well-while-aging market by storm.

NAD’s main task is assisting the cell’s survival in handling the daily onslaught of environmental changes, and stressors.  Things like DNA repair and immune and inflammatory responses. Depleting NAD stores as we age leaves us vulnerable to those essential functions breaking down.

Wouldn’t it be nice to stave off disease as we age if we could or, at the very least, hang around a little longer to enjoy one more Impossible Burger, they are good. Whatever the reason, NMN is moving mountains as the latest in biotechnology and we could all do well to pay attention.